MEDIA COVERAGE OF THE JAYGEE BABYSOOTH® SOUNDS

The Jaygee Babysooth sounds came on the market in 1979 and Jaygee Cassettes - the business - started in the main because of media coverage in the U.K.

TELEVISION

ITV- Richard Hammond Show (2006); BBC - "Nick and Anne Show (GMTV) ; ITN - NEWS AT TEN; MICHAEL ASPEL SHOW; BBC POINTS WEST NEWS (several times) and as one of the main helpers of the product when it was a research concept; HTV News; SKY NEWS along with several daytime programmes on SKY, ITV and BBC along with several USA cable shows.

RADIO

Initially launched on RADIO BRISTOL as a research project then featured several times over the years on the BREAKFAST and NEWS shows; RADIO 4 -'TODAY"; RADIO FOUR - 'YOU AND YOURS' (twice); RADIO ONE - "NEWSBEAT"; THE WORLD SERVICE (twice) SOMERSET SOUND (twice); ORCHARD FM; RADIO ESSEX and numerous local stations plus CANADIAN BROADCASTING; AUSTRALIAN BROADCASTING and SOUTH AFRICAN BROADCASTING.

NEWSPAPER COVERAGE

The product has been covered by;

The TIMES (LONDON) several editions; The FINANCIAL TIMES; THE SUNDAY TIMES; The INDEPENDENT; THE DAILY MIRROR; THE DAILY STAR; THE DAILY RECORD; THE DAILY EXPRESS; THE DAILY MAIL; The WESTERN DAILY PRESS; THE EVENING POST; THE MERCURY several times; THE YORKSHIRE POST and several in Japan; the USA , and Australia - and these are only the ones we know about!!.

MAGAZINES

Covered by ALL the U.K. Baby press - in many cases several times either as a 'BRILLIANT BUY' product as selected by TESCO BABY CLUB (2001-4) or a RECOMMENDED product in a 'How to Stop Baby Crying' feature. Titles include "MOTHER AND BABY" ; "PRACTICAL PARENTING" ; "PRIMA BABY" ; "BABY'; 'EXPECTING OUR BABY" ;and " MOTHER"; "MATERNITY AND MOTHERCRAFT"; "PARENTS" (the last 3 are no more) and PARENTS (USA)

…along with "WOMAN'; 'WOMAN'S REALM"; "WOMAN'S OWN' ; 'WOMAN'S WORLD'; 'IDEAL HOMES'; 'HARPER'S AND QUEENS'; 'PRIMA' and several others in Japan, the USA Australia, Greece, Holland, Sweden, and Norway.

JOURNALS

Featured in "MIDWIFE"; "MIDWIFE , HEALTH VISITOR AND COMMUNITY NURSE"; "THE NURSING TIMES";"HEALTH VISITOR'; "NEW GENERATION' and - 'THE ROYAL COLLEGE OF GENERAL PRACTITIONERS HANDBOOK.;

So what did they say -

In essence that the Jaygee Babysooth sounds were a 'breakthrough in babycare'

PARENT'S MAGAZINE

…Michelle used the Jaygee Babysoother cassette to calm Emma from the age of six weeks to seven months her comment is - "It was BRILLIANT. Emma went quiet whenever I turned it on"

HEALTH VISITOR

"Although by no means invariable in its success, it has in occasions produced dramatic and immediate results. It is clearly worth having around."

THE FINANCIAL TIMES

"'The Japanese are now going wild over something the British have had for years - a cassette (The Baby Soother) which calms crying babies and persuades them to sleep"

...and what do parents say

Peaceful nights, May 14, 2005
Reviewer: S.Stephenson from Bradford UK
This CD can only be described as amazing! I bought this when my daughter was 4 weeks old as she would not settle in between night-time feeds with bouts of crying and general restlessness. I could not believe the result it had on her, totally bizarre with an instant unbelievable effect. To us grown-ups, I can only describe the CD as sounding like "roadworks" but follow the instructions, turn off the Bass and up the Volume and your little devil will become a sleeping angel within minutes!
(Taken from Amazon.co.uk)

Peace and Quiet on Call, May 28, 2002
Reviewer: Mrs V L Cunliffe from London I started to use the Babysoothe tape when my baby was 6 weeks old, after about 3 weeks of evening crying I turned to the Babysoothe tape, a gift from a friend as a last resort. The simulated womb music sounded strange...and loud, but it had an amazing and immediate result, my son was quiet within seconds and asleep within minutes. I have used the tape on and off during colds, teething and while away when my son has found it difficult to settle. The music has a real effect and has helped us form good sleeping habits with George during some difficult periods. I know buy the tape as a gift for any friend who is about to give birth with the advice " laugh as much as you like, IT WORKS!"
(Taken from Amazon.co.uk)

...also more independent comment to be found at Mumsnet.com

There is more in a similar positive vein which we do not have room to include here.

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